Friday, May 15, 2009

A Gift from New Media for Educators

As part of a recent fund raising pitch by San Francisco’s premier public radio station KQED, the announcers directed their listeners to this site on the radio’s web-page which I had previously not known about.

I found this a particularly effective way to raise contributions since it demonstrated how much KQED was itself “giving back” to the community.

It is a perfect example of new media’s “Gift Economy” at work. From KQED - San Francisco click on KQED Education

Note that contributions to public radio and television are actually referred to as gifts and are both voluntary and tax deductible.


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